Effective Narratives
From Later is too Late -
In your opinion what is the most important benefit of taking action on climate change
Potential Energy created 4 guides. Three are highlighted below. The 4th is for businesses.
Talk like a human - Pollution, Overheating, Extreme weather, Costing people too much, The hottest year on record
Don’t exaggerate
No partisanship
Keep it local - include kitchen table issues such as high air conditioning bills, days you can’t go outside, water shortages, high food, prices due to drought, air quality.
Fight pollution, not climate change - Our dependency on dirty expensive energy is costing us money and health and The use of dirty energy has been emitting heat- trapping pollution into the atmosphere forming a thick blanket around the Earth, causing our planet to overheat and creating irreversible damage.
Focus on today - If we reduce pollution 10% every year, we can end climate change before it’s too late for our kids
Messengers make the message - people trust scientists (humanize them), farmers, doctors, firefighters
